Huawei’s Comeback Story: Defying Odds and Winning Hearts in China’s Smartphone Arena
In a recent report from Counterpoint Research, Huawei has once again captured the limelight, securing its position as the second-highest smartphone seller in China, surpassing none other than Apple.
What makes this feat even more remarkable ?
the popularity surge of Huawei’s Mate 60 series, coupled with a noticeable dip in iPhone sales. It’s like Huawei found the perfect rhythm, reclaiming a substantial chunk of its market share that had been somewhat elusive in the past, thanks to the challenges posed by U.S. sanctions.
The most recent Counterpoint Research report
acts as a spotlight, showcasing Huawei’s major comeback, boasting an impressive 64% increase in market share during the first six weeks of 2024. The credit for this revival goes to the unwavering demand for Huawei’s Mate 60 series, marking a turning point in the company’s journey through the storm of U.S. sanctions.
At the same time,
Apple faced a setback with a 24% decline in its market share in 2024, creating an opening for Huawei to rise as the second-largest smartphone manufacturer in China, with a solid 17% market share, just edging past Apple’s 16%. It’s truly a noteworthy achievement considering the tough hurdles that Huawei had to overcome.
But,
as they say, every success story has its challenges. The Mate 60 Pro’s debut, fueled by the HI Silicon Kirin 9000S chipset, has sparked curiosity about its performance and capabilities. Huawei’s commitment to its in-house chipset, developed post-sanctions, reflects the company’s determination to revive its technological ecosystem.
The tech landscape for Huawei remains intricate,
with geopolitical tensions and U.S. sanctions acting as formidable roadblocks. Huawei’s reliance on the HI Silicon Kirin 9000S chipset, built on a 7-nanometer manufacturing process, highlights the company’s dependence on its local counterpart, SMIC, due to sanctions, resulting in a noticeable lag compared to other companies utilizing 3-nanometer technology.
Remember,
Huawei wasn’t always in the shadows. It had achieved significant success, nearly clinching the title of the world’s top-selling smartphone company. However, suspicions surrounding its ties with the Chinese government led to severe U.S. sanctions, restricting access to advanced chipsets. This prompted Huawei to part ways with its Honor brand, becoming an independent company and facing a substantial dip in global market share, dropping below 1% before its recent and inspiring resurgence.
